Social media automation is a bit of a double edge sword, it can make a brand's life easier or label it as a robot. Used the proper way, social media automation is beneficial and even necessary to brands and therefore I am going over an Instagram automation tool called OnlyPult. Here is my OnlyPult review.
Instagram is a visual social media platform full with images that speak a thousand words and often used by celebrities and brands alike, turning Instagram into an attractive platform for business. Tools like OnlyPult make your life easier.
OnlyPult Review: What is it?
OnlyPult is a tool that connects with your Instagram account and allows you to post images with description into your account in your name.
One of the key interests of automation is that the tools do the work for you so you can concentrate on the important things you need to do throughout the day. Obviously, you still need the time to set up the tools and then let it run for you.
In this OnlyPult review you will find out exactly how the automation works and what other cool features you will have access to. You can find OnlyPult here.
So I've mentioned that OnlyPult is an automation tool but there is more to it. Let's get the overview of some of what you'll get:
- Automation with scheduling and planning your posts
- Hashtag statistics
- Management of several accounts (and permission for your employees to access those accounts)
- Follow competitors or influencers and get inspired by their accounts
- Image editor
All these features are pretty cool but you might know many other tools that allow you to schedule and automate posts, I know a few myself but the difference in my opinion comes from design (I like how the app looks), the statistics (since I am not a company, the ability to let my employees use the app makes no sense but I'm sure this is great for companies) and the ability to follow other accounts that are important to your brand.
OnlyPult Review: Automation
As the purpose of this app is to make social media management easier for business, the automation tools are necessary and they work very well.
You can create a weekly plan by using the Planner function and when you add new content they will be assigned to publish according to your plan. This is a great feature because you can make sure that your busy day becomes easier by not having to think about your Instagram accounts.
Another great way to use this function is when you take your well deserved vacation. Just take a day before going on vacation to create your posts and upload them. Then rest free of social media concerns. You can take advantage of this to create promotions and push your brand when others slow down. And you do it while enjoying vacation.
If by any chance you want to change the order of your posts after scheduling, you can. Just go to Scheduled Posts.
As you've realized, automation is extremely useful for your social media strategy, and although I really like how OnlyPult does it, it is a basic tool. So what else can you do with OnlyPult?
OnlyPult Review: Analytics
Why should you care about analytics?
Because analytics will guide you to a more successful social media strategy.
OnlyPult gives you analytical information on Audience, Engagement and Optimization.
OnlyPult Review: Audience Analytics
What do you get under audience?
OnlyPult lets you see the total growth of your following. This is an interesting insight because you can see if a new strategy gives you the results you want in terms of total number of followers.
For example in the account I used for this OnlyPult review I scheduled several posts and used a new combination of hashtags.
This graph above lets you clearly see that there are two bumps in the number of total followers, these bumps correspond to changes in hashtag use and the effects they had in my following.
OnlyPult Review: Engagement Analytics
I find engagement a great tool to have because, by knowing when your audience is online, you can make sure you deliver content to them at the time they will most likely see it. At the same time, you could make sure you are online too, to interact with them in case of comments and therefore increase your responsiveness.
OnlyPult lets you know what is the best time to post
With this information, you can readjust your scheduling to post at the times your audience is going to be active.
I would not only post at the best times, specially when you are testing with types of images or hashtags because such tests might bring to you an audience which is slightly different than the one you had previously and if you are strict on those times you might loose some of their engagement.
Another report you get is the density. Basically, it compiles the engagement information into a simple graph where you can see days and times of day with highest engagement
Here you can see that Mondays, my audience is absent and that 10 am is the time of greatest interaction. Very useful.
OnlyPult Review: Optimization Analytics
I found optimization to be a great insight. It was with this information that I found out the hashtag combinations that were more successful.
Knowing which hashtags to use is a key information for the success of you Instagram strategy.
Because this information is so critical, I was initially under the impression that the hashtag information was collected from searches the audience did and that led to my posts. If that was the case I could have information on single hashtags and create the best combination possible. I have to admit that I am not sure if that is actually possible from a programming and Instagram access view.
The reality is that the hashtag information is collected based on the interaction with the posts, which can come from the image itself or searches but if someone searches work and my post also includes success as hashtag, both will have interactions and both will pop up in the statistics. I find that this information is useful but not as detailed as I would like to have.
Nonetheless, OnlyPult is full of goodies and in this OnlyPult review I have one more thing to show.
OnlyPult Review: Favorites
The Favorites feature is really interesting because what it does is to let you choose competitors, influencers or people you get inspired by, and it collects their posts so that you can see what they do. You can add up to 10 accounts.
Once you see their posts, you can get the image and repost by leaving it as is or adding your own text and tags to it. It's a great feature to get quick content to add it to your account but be careful with copyright some images could be protected. You can always acknowledge the original publisher by adding they name to your post. This is also a great way for you to get noticed and start increasing your audience through other influencers. People love to be acknowledged and appreciated so they will react to your repost.
OnlyPult Review: Final Thoughts
OnlyPult is a great Instagram tool, probably the best I've tried lately. It has great features, a great look and it is easy to use.
To clarify all readers, I am not in any way related to OnlyPult, I am just an user who tested the app and was positively impressed and therefore I recommend it. You can access OnlyPult here.
As great of tool as OnlyPult is, there are other apps that will be important to you if you want to use Instagram on the go with your phone. Don't miss them out, you can find them in the following article:
You want to learn more about how YOU can succeed in your home business and train YOUR skills click here.
Wish you a great day
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